This was an early concept for a Gourmet Loaded Chip Co., looking to create a unique brand name, positioning, and standout from the crowd. We aimed our concepts to appeal to the food fiends, the chip lovers that eat dirrrrty and have no regrets.
This was a fun one! We created a range of designs that all had a different positioning. This one in particualr played on the act of feeling 'dirty' after feasting on these gourmet chip dishes, something 'so wrong but oh so right'! A phrase epitomised by the Chips and Ice-cream dessert offering... which was DELICIOUS.
The client decided to lean into a different offering in the end so this concept sadly went no further, but it was fun while it lasted!
Designed at Dare Creative.
Brand Application
The following shows the brand principles in action.
