In 2024, TKC came to the agency and tasked us with creating an iconic Key Art style that can be used to dress the Crufts 24 Event and also be used across a specialist Merchandise range.
We wanted to set a desirable brand style that fans would be proud to own and TKC can use going forward in years to come, developing the style as their own brand merchandise identity.
Designed at Dare Creative.
The KEYArt of crufts
Due to the multiple uses of the illustration, across multiple media's and materials, the illustration style needed to be simplistic, yet elegant. I drew inspiration from Art Deco posters of old with a limited palette, geometric patterns and balanced compositions.
MERCHANDISE
The following shows some of the merchandise items.
