From the first instance that film cameras first started rolling, the action genre has helped to shape the language of cinema. The Art of Action celebrates the physicality of actors and the stunt performers whose extraordinary on-screen exploits push the boundaries of filmmaking.
This was an unused concept that focused on 'Cinematic Light'. Backlit action pose imagery eludes to the flickering cinema light emitted from the projectors. A multiple of key arts were created to give the client range and depth to their campaign, whilst avoiding any particular martial art, stunt or craft.
Designed at Territory Studio.
DESIGNERS CUT
The following displays unused concepts from various stages of the process.
