This Documentary follows NFL quarterback Aaron Rodgers' comeback with the New York Jets and his life off the field, including his advocacy for ayahuasca, a psychedelic brew.
Rodgers is a polarising character, often sending the media into a frenzy with his escapades on and off the field. He is an Enigma. We wanted to try and encapsulate this side of his personality and leave the consumer intrigued as to 'Who is the REAL Aaron Rodgers?'.
Designed at Territory Studio.
DESIGNERS CUT
The following displays unused concepts from various stages of the process.
