Who is the REAL Elon Musk? To some, he is a tech genius and internet pioneer, boldly exploring space and reshaping the way we live. To others, he is a divisive and controversial figure with too much influence over individuals and governments alike.
The Elon Musk Show reveals the man behind the media circus, it asks who the real Elon is, and how he got where he is today. Our main task was to design two very different pieces of Key Art that encompass this show and appeal to their respective B2B and Consumer facing markets.
Super Genius or Super Villain?
The second key art, used by Fremantle and their partners to create a unique narrative that drove consumers to their platforms. Our main aim here was to deliver a concept that tried to capture the multiple sides of MUSK’s personality that we see in the media, and pose the question, Who is the real Elon Musk? Using a very different Pop Art style, we use colour and icons to allude to his varying personality and intriguing character.
Campaign
The Following shows the campaign pieces created for Fremantle and BBC.
The Social Campaign followed suit with the concept and paired alter-egos together to pose similar questions to the consumer.
