In search of his missing sister, 19-year-old lost boy Jamie joins the lowly workers on an opulent mega-liner. Things take a turn and as Jamie and his motley crew hunt for the truth, they begin to realise that they are the ones being hunted. And for blood sport… capitalism and save their sinking socialist ship.
Nodding to the golden era of slashers, this show combines big laughs, contemporary themes and splashes of gore. For us, the tone was paramount. Our challenge was to balance the humour with the sinister in a way that’s both appealing and visually impactful. We wanted the campaign to feel edgy, modern and sharp… Sharper than a knife.
Designed at Dare Creative.
INITIAL CONCEPTS & TITLE TREATMENT
CAMPAIGN
Screening Event Postcard
Promotional Rubber Duck
