This enduring cult classic was begging for a visual revamp. Our solution? Stunning sumi-e style watercolours, tinged with Japanese flair, liberally spattered with a generous dose of blood. Lots and lots of blood!
Forty-two students; marooned on a deserted island, armed with nothing more than a map and an assortment of weaponry. Their daunting task: to emerge as the sole survivor in a deadly game of elimination. Our challenge was to breathe life into a new visual identity for this established cult masterpiece.
Designed at Oink Creative.
An immersive battle for survival.
Our approach was to create an immersive battle for survival. I designed a set of Trump-style playing cards to accompany the boxset, to allow fans to play their own Battle Royale, pit their favourite characters against each other and see who would emerge victorious.
SOCIAL CAMPAIGN
We needed a social release strategy and campaign that not only highlighted the artistic elements of the box set, but also the fun, immersive experience of the trump-style playing cards. Oink proposed a series of interactive social media posts and competitions that would whip up the fans into a blood-thirsty frenzy. First, was a set of simple countdown teaser posts, detailing the number of days until release in the style of the death count announcements seen in the film itself.
